What can electronic cigarette companies do when they have so many major consumers, tobacco and medical groups speaking out against their products? How are these companies going to attract the positive attention of regular smokers when they are not allowed to advertise that strongly? It would seem that the best way to do this would be to reach out to those who already are aware of the industry.
E Cigarette Reviews
These people already have a platform and will be able to spread the message about e-cigarettes to those who are actively searching for information about this innovative quit smoking aid. Examples of public forums include blogs, forums, and review websites. Individuals who are active in the world of social media are also powerful spokespeople who can be very effective weapons for electronic cigarette companies.
Certain companies are resorting to sending out free samples of their products to those they know are active in the internet universe. The goal is to get people to give honest reviews, recommend these products to their audience and hopefully get some much needed support. These companies have a far greater motivation them simply earning a profit.
Their goal is to get support from people who may be able to help them stay afloat. People who smoke regular cigarettes may not know of this healthier alternative. Once they are on board with e-smoking, they can band together with current users of the electronic cigarette and get their voices heard. If their voices are loud and clear enough, they might be able to eliminate some of the stigma that comes with the product at this moment in time.
It goes much further than simply sending out free samples though. These companies want people to post videos of themselves using the product and place them on sites such as YouTube. This seems like an effective approach but this method could easily backfire. Using a private blog or forum is one thing but depending on a public platform such as YouTube can be risky.
Users who look to reviews posted by individuals and groups who have received free samples need not worry about reading biased reviews. The recipients of the free electronic cigarette samples are not receiving any financial compensation for writing the review. If they feel the product or a particular brand is a poor choice, they will not give it a good review. Independent website owners do not want to hurt their credibility by giving false reviews.
Therefore, these free samples cannot be seen as bribes. It is not uncommon for companies who go down this route to be punished by a bad review from an honest website. Hopefully, the feedback they receive will help them improve the product. The honesty of the reviews and publicity received by e-cigarette company could make this a win-win situation, provided the product is up to standard.